COMPUTERLINKS and NextIO help simplify complex data centre I/O management

by Joanne Smith, Monday 25 June 2012

Channel partners can now offer innovative I/O virtualisation technology that brings real cost savings as part of next generation data centre solutions
Newmarket, 25h June 2012: COMPUTERLINKS UK, the next generation distributor of IT security and Internet technology solutions, today announced an agreement in the UK and Ireland with NextIO, the US-based pioneer in I/O consolidation and virtualisation. The agreement will allow COMPUTERLINKS resellers to add a new offering to their data centre solutions that quickly delivers value, as it makes the I/O infrastructure easier to manage, has built-in scalability and can reduce CapEx by up to 40 per cent and OpEx by 60 per cent.
COMPUTERLINKS’ decision to partner with NextIO is the latest stage in the development of the distributor’s Next Generation Data Centre channel proposition. As data centre administration becomes more sophisticated and more virtual servers are deployed, administrators have to deal with new server I/O resource challenges. In addition, new technologies such as 10GbE, fibre channel over Ethernet, server blades, virtualisation and cloud computing mean that resellers have to be equipped with the appropriate tools to help their clients overcome these challenges simply and effectively.
“Today’s data centres are extremely complex environments to manage,” said David Ellis, director of new technology and services at COMPUTERLINKS. “Administrators need technologies that can simplify the deployment and management of complex I/O to meet the changing demands of modern organisations. This agreement will help our resellers to grow their businesses around the increasingly diverse needs of data centre managers and administrators. The cost savings and ease of management are clearly visible, making this a really disruptive technology and exciting opportunity for the channel.” NextIO’s vision of any-to-any connectivity is achieved through the three NextIO v-series solutions: vNET I/O consolidation and virtualisation appliances, vCORE GPU consolidation products and vSTOR I/O acceleration appliances. These solutions are designed to: • Optimise rack server and I/O density • Significantly reduce OpEx and CapEx by lowering acquisition costs and management overheads • Provide customer choice in server configurations without vendor lock-in • Reduce complexity in multi-fabric data centres • Increases I/O flexibility in VMware environments by providing on-demand I/O resources Mike Heumann, Senior Vice President, Global Sales and Marketing at NextIO said, “Our solutions keep virtualisation efficient by simplifying server I/O in the datacentre. Having COMPUTERLINKS and their partners as part of our channel team will enable even more organisations to achieve cost-effective operational efficiencies and deliver greater data centre flexibility and business agility.”
COMPUTERLINKS is the next generation distributor of IT security, network performance and Internet technology, providing UK and Irish channel partners with reliable, supported solutions from world-leading hardware and software manufacturers and service providers. COMPUTERLINKS concentrates on dynamic technologies such as cloud computing, virtualisation, and the growing area of IP Physical Security. It provides a comprehensive and complementary product portfolio, backed by an extensive range of knowledge-based professional and managed services, to ensure its channel partners deliver the right solutions to their customers. COMPUTERLINKS is 100 per cent committed to the two-tier channel and delivers profitable growth to its partners and competitive advantage to their customers by providing a full-service package of technical, sales and marketing support, practical training and efficient logistics. The company currently has over 600 employees operating across 19 countries worldwide. For more information, visit

More News